Hello, I’m Rodrigo Freire:
Crafting exceptional digital experiences
Elevate your project's potential with a multidimensional expertise spanning UX, digital strategy, marketing, service design, research, and inclusive design.
Works
Real-World Projects
State Bank
UX Research and Product Strategy
Revamping Digital Banking for the Next Generation. A four-month UX initiative to rejuvenate a leading Brazilian bank's offerings, enhancing appeal and engagement among younger customers through strategic user-centric redesigns.
Cloud Computing
UX Design Lead
Leading a multifaceted team to design, develop, and launch foundational cloud services and a corporate website, setting new standards in the Brazilian tech sector.
Global Personal Care Cosmetics Group
UX Design and Product Strategy
A 15-month UX overhaul transforming the app for a global cosmetic leader. Focused on user-centered solutions, aligning diverse stakeholders, and addressing key pain points to ensure a seamless and efficient digital experience.
Hardware Diagnostics
UX/UI Design
Revitalizing Hardware Diagnostics for Enhanced Usability. A 24-month UX initiative (2018-2020) to transform Lenovo's diagnostic tool, addressing global usability challenges and integrating new technologies. Led a diverse team to redesign the interface, ensuring cultural sensitivity and user-centric solutions for a seamless, efficient, and modern user experience.
Project Case Studies
NeoMarket
UX/UI Design
A 15-day UX initiative to design an innovative, accessible shopping solution for NeoMarket in Brazil. Focused on user-centered design, addressing automation's social impact and accessibility, creating an intuitive, seamless, and inclusive digital shopping experience.
Clients I've worked with
With over 8 years of professional experience, I have had the privilege of collaborating with a diverse range of clients across various industries, including technology, finance, retail, healthcare, agriculture, education, personal care, cloud computing, and financial services.
Skills
User Experience (UX) Design
- User Research, UX Strategy, Usability Testing, Prototyping, Wireframing.
- Information Architecture, User-Centered Design.
- Developing personas, mapping, journeys to ensure optimal experiences.
Design and Creativity
- Visual Design, Graphic Design, Service Design, Inclusive Design
- Applying Design Thinking to solve complex problems and create engaging stories
- Branding and storyboarding to build strong, recognizable identities
Technical Skills
- Proficient in Figma, FigJam, and Confluence for seamless design and collaboration.
- Web Development and Digital Marketing expertise.
- HTML/CSS and Adobe Creative Suite for versatile design capabilities.
Research and Analysis
- Conducting Market Research and Data Analysis to inform design decisions.
- Ethnographic Research, Surveys, and Interviews for deep user insights.
- Utilizing Sentiment Analysis to predict user preferences.
Design and Creativity
- Strategic Planning and Project Management to guide projects from concept to completion.
- Leading cross-functional teams with Agile Methodologies for efficient collaboration.
- Effective Stakeholder Management to align project goals.
Industry-Specific Knowledge
- Experience in Cloud Computing, Financial Services, Healthcare, Retail, Education, Agriculture, and Personal Care.
- Adapting design strategies to meet the unique challenges and opportunities in each sector.
- Critical Thinking and Adaptability.
